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Camren eNewsNovember 2009
news items

The Magic of 3D
Canon Rebate ProgramWhat we can do for youNews in the Photo IndustryEquipment for Sale
Ilford and Jones Soda Contests

Camren Photographic Resources
November 2009

Used Film and Digital Products




Look what we are selling !!

For technical data and articles regarding lenses and cameras click here.

Camren offers Senor Cleaning for APS-C sized and full frame sensors of Digital SLR's. Click here for more data

Our Rental Catalog is available for download here as a pdf

EQUIPMENT FOR  SALE  HIGHLIGHTS (Come in or call for more information)

Canon EOS 30D USED

8 Megapixel

30 Day Warranty

$699.99 price reduced

Fuji S3 Pro USED

12.34 megapixel

30 Day Warranty

$699.00 price reduced

Mamiya Pro TL USED

With Power winder, original box,

manual, and 120 back.

$699.99 price reduced


Tokina (N)70-210mm f/4-5.6 $100.00

Bronica 150mm F/3.5 $150.00

Hasselblad 150mm F/4 $300.00

Hasselblad 50mm F/4 $500.00

Mamiya RZ67 90mm F/3.5 $505.00


Nikon SB 28 Speedlite $125.00

Mamiya 120 RB67 back $50.00

Bronica 220 back $30.00

Bronica Polaroid Back $50.00

Come and see our back room showcase for prices on background equipment, sand-bags, stands, and other things you might need.

Click here for a map to our location at 1340 West Byers Place.

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3D Image Magic

3D Glasses

Although the 1950s are most often considered the 3-D movie decade, the first feature length 3-D film, "The Power of Love," was made in 1922. Ever since, the use of 3-D technology in theaters and television has risen in popularity. Film-makers James Cameron and Steven Spielberg are currently pushing 3-D technology in Hollywood by assimilating motion-capture 3-D effects with 3-D viewing during the filming process. Surely, this will forever alter the movie-going experience. But, how does making something with two dimensions into an illusion of three dimensions work? The magic occurs during a combination of projection and those goofy looking glasses. Whether you have used 3-D glasses for a big screen or at home experience you have to admit 3-D glasses are fascinating. Considering they have such high entertainment value, it may be surprising how amazingly simple 3-D glasses are. Put 3-D specs on an all of the sudden they make the movie or television show look real and directly in the same space. Wearing 3-D glasses makes you feel like you are a part of the action. What is the past and the present of this technology? Where is this technology going? Why is the 3-D of today better than the 3-D of yesterday? The answer is simple–the color Green.

Be sure to click on the picture of the 3-D glasses above for a visual compliment to this article. The 3-D technology of today and yesterday differ in unique ways, but they are based on the same principles of how binocular vision operates. Most human beings and animals use what is known as binocular vision to perceive depth and see the world in the three dimensions of length, width, and height. The binocular vision system relies on the fact that we have two eyes, which are approximately three inches apart. This separation causes each eye to see the world from a slightly different perspective. The brain fuses these two views together because it understands the differences and uses them to calculate distance and create the sense of depth. For objects up to about 20 feet the binocular vision system lets someone easily tell with good accuracy how far away an object exists. If there are multiple objects in our field of view, we can automatically tell which is furthest and which is nearest and how far away and apart they are. The illusion of 3-D tricks the brain into believing that binocular vision is in effect.

If you look at the world with one eye closed you can still perceive distance, but accuracy decreases and a slower reliance on visual cues takes place. To see how much of a difference the binocular vision system makes have a friend toss you a ball and try to catch it while keeping one eye closed. Try the same exercise in a fairly dark room or at night. The difference binocular vision makes in catching the ball is even more noticeable.

If you have ever used a View-Master or a stereoscopic viewer you have seen the binocular vision system in action. In a View-Master or stereoscope the audience is presented with a pair of images, but each individual eye is presented with its own image. These two images slightly differ in point of view. Originally, the camera photographed the same scene from slightly different positions to create images known as a stereo pair. The images are directly viewable using a parallel lens device, like the View-Master, which allows each eye to only see its respective image. When shown the stereo pair simultaneously in the stereoscope the two images blend together and form a single three dimensional image.

In a movie theater the reason why you wear the classic 3-D glasses is to feed different images into your eyes just like a View-Master does. The screen actually displays two images and the glasses cause one of the images to enter one eye and the other to enter the other eye. There are two common systems for doing this: anaglyph and polarization.

The anaglyph 3-D method uses glasses that contain a red gel filter for one eye and a blue gel filter for the other. This is the classic 3-D experience. In this system two images are displayed on a screen through two projectors; one projecting in red and the other in blue (sometimes green, but this promotes discoloration even though it is more effective for depth. Cyan gels make a good compromise for color and depth). The gel filters on the glasses allow only one image to enter each eye. This may sound counter-intuitive, but the red gel allows only the blue light through and vice versa. In effect, the combination of the red projection and red gel block one another, admitting only the opposite into the eye. The same is true for the other eye. These glasses are called anaglyph glasses. You cannot really do justice to a color movie when you are this method because we actually see three colors; red, blue, and green. If one color is omitted, which anaglyph 3-D promotes, then a good third of the overall coloration of the picture is lost. The illusion of depth of field also weakens.

The polarization 3-D method incorporates glasses, but in a different way. This method is more commonly used in modern 3-D movie projections. Modern movie theaters do not project two images from two projectors with the polarization method. Rather, the images are already combined and the single lens is sending two signals with two opposing polarizations. The audience must then wear polarized glasses with lenses that transmit the light of the movie in a special way so that each eye receives a different type, or angle, of polarization. Each lens has its respective polarization directions adjusted to be 90 degrees different from one another. This makes is possible for the left eye to see its picture and does not allow light of another polarization to pass through. Vice versa is true for the right eye. Similar to the anaglyph system, each lens blocks the light meant for the other eye. This method is more effective because it allows all three colors of light to reach the eyes, which in turn makes the experience more real because the entire visible spectrum and all its colors and tones are present. This means the color green is no longer subtracted from the 3-D equation, like the anaglyph method. And the color green is a very special color to human depth perception.

Light consists of three colors: red, green, and blue. Together, in unison, the eye can see all humanly perceivable colors. Anaglyph 3D glasses do not give us quite the same effect because in using them we are only presented a pair colors to mix. Red in one eye and blue in the other. Some glasses used a red and cyan or red and green combination. Cyan is a half blue and half green mixture, so the eye is seeing both at the same time in one eye. This can make the image look red. If a green gel is used for a lens, then a green image mixes with a red, totally absent of blue, which generally results in a muddy, unpleasing color with qualities of gray. A rose filter in one eye and cyan for the other might solve this problem. However, because polarizational materials do not interfere with the perception of color, and they do actually enhance the dynamic range of a scene, they are the best bet in at home or large scale 3D image viewing.

The color green also has context with digital camera sensors. Large amounts of contrast and color depth are generated through the color green. Take a CCD or CMOS sensor and you will find that inside the mosaic color array that makes up the final picture are twice as many green pixels as there are red and blue combined. In a CCD or CMOS equipped digital camera half of the pixels are dedicated to the color green. The color green aides in depth perception, color transition, tonality, and therefore an impact on an image’s three- dimensionality. Simply put, green consists for a large share of the visible spectrum. Without the color green, old methods of 3-D trickery fall short and digital cameras wouldn’t be able to render scenes the way our eyes see. An amplification of this area of the spectrum is also why night vision works.

There are some more complicated systems as well, but because they are expensive they are not as widely used. For example, in one system, a TV screen displays the two images alternating one right after the other. Special LCD glasses, called shutter glasses, block the view of one eye and then the other in rapid succession. This system allows color viewing on a normal TV, but requires the purchase of specialized equipment.

While 3-D technology is impressive, some people still want a solution that does not require them to wear glasses. This is quite the challenge for motion pictures, however there is one way to create three-dimensional images in every day places. Movies often advertise with this system. This method relies on a display coated with a lenticular film. Lenticules are tiny lenses on the base side of a base layer. The screen displays two sets (or more) of the same image. The lenses direct the light from the images in a particular fashion so that each eye sees a single image. Since often, this system is used with more than one image, so that as the image is moved, different images are visible. This technology requires content providers to create special images for the effect to work. They must interlace two sets of images together. If you were to try and view the still or video feed on a normal screen nothing but a quilt-work of overlapping images would be seen.

As far as creating glasses-free movie experience, Sony is introducing a single lens 3D video camera for motion pictures. Based on their image separation design using a single lens is beneficial because the viewer could see a normal 2D movie without the use of glasses or have the option of a 3D experience. (More information on the camera’s design is available here:

Fuji is also introducing a compact 3D camera with a twin-lens design, called the 3DW1, that allows the user to snap photos and video and view that image in 3D with the naked eye. The camera incorporates a dual-CCD image sensor technique to do so. Literally, the camera takes 2 pictures on 2 sensors. Though a lenticular screen might do the job, the camera also contains a special LCD screen that projects each image separately so each eye sees separate images, resulting in a 3D experience. The print method for these 3D images incorporates lenticular technology. (Information about the Fuji 3D W1 here: No matter how it is considered, 3-D technology is still a very popular pursuit and is gaining future potential.

Canon Rebate Program

Canon Instant Rebates

on select Canon products.

October 22, 2009 through January 16, 2010

Camren is an authorized Canon dealer.

(click the image above for a listing of included products).

Purchase an EOS 50D with EF 28-135 IS and EF 70-300 IS and save $200

Rebate valid until November 21, 2009


Instant Printing


Camren has added a third Sony DR-150 to our inventory, as well as a third laptop computer, to give us three total on location print systems. The printer will handle either 5x7 or 4x6 sizes. The dye-sublimation print process is highly archival and excellent in color. The printers are fast offering one 4x6 per eight seconds or one 5x7 per fifteen seconds. The printer package comes with a printer, a laptop, and an optional USB hub for $100.00 per day.

An additional product to consider that will tremendously speed up the time from camera capture to final print is the Express Digtal Darkroom special events software, which rents for $25.00.

Click the photo above for product details and data

Photo In the News

Honestech, Inc has introduced an interesting product, dubbed Photobox, to assist the everyday point and clicker produce simple photography slideshows. The USB 2.0 device contains imbedded software and a built in media reader. Click here for details.

Boys & Girls Club of America is sponsering a photo contest to commemorate the 60th anniversary of Peanuts. Click here to enter.

iPhone photo apps on the rise. Click here for more details.

Mamiya has announced 2 new Digital SLR camera lines in the DM56 and DM33 series and the DM28 and DM22 series. Three new lenses were also announced in the 55mm, 80mm, and 110mm f/2.8 lenses. Click here for more details.

IPA announces the finalists for the 2009 International Photography Awards. The awards will e revealed at the 7th Annual Lucie Awards on October 19th. Click here for the 411.

PocketWizard announces a fix to the Canon RF noise problem during radio frequency transmission. Pocketwizard has created the AC5 cloth sheld to muffle the Canon flash noise and allows the TTL/HS sync-capable remote units to reduce interference. What is even better is that the AC5 is available at no charge through Jan 31, 2010. Click here for details.

Nikon releases the next gen of the D3 with the D3s. The camera is the first FX sensor to shoot HD video. It also has expanded memory and an integrated sensor cleaning diode. The camera still incoorporates a 12 MP sensor that has been improved to acheive 12800 ISO and is expandable to 102,400 ISO. Nikon also added a new 1.2x crop mode that results in an 8 MP image. Click here for more.

Sony announces the professional 24.6 MP A850 and slighter A550 and A500 with 14 and 12 MP repectively. Click here for details. giving the low down on pixels. Click here.

Fuji to demonstrate its consumer 3D camera during the 6Sight conference. Click here for more info.

Samsonic Trading Co. announced last week that it has obtained the Sharper Image's license for all camcorders and digital still cameras. Click here to visit the site.

Panasonic North America recently celebrated its 50th year . Click here for more info.

Equipment Showcase





21.1 Megapixel


The Fuji S5

Fujifilm S5 Pro


12.34 Megapixel w/ Super CCD $999.99

Includes AC-Adapter, Pantone/Huey monitor calibrator, and 30 Day Parts and Labor Warranty

Nikon D2H

Norman 400B



w/ Super Charger version 2, LH52K Lamphead w/ 5" reflector, (2) batteries, charging cord, power cord, and strap.

Submit your finest black & white to Ilford for a chance to have your photograph seen by photographers and darkroom enthusists everywhere by entering their "Image On A Box Photographic Competition 2009." Click the photo below to enter the site

Ilford's Image On A Box

Jones Soda also has their own perpetual contest. Click below for more info.

Jones Soda Photo


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